• Generated on:
    This page was generated by TSDR on 2026-11-12 08:54:31 EST
    Mark:
    CHEERIOS
    Trademark image
    US Serial Number:
    71478549
    Application Filing Date:
    Jan. 12, 1945
    US Registration Number:
    414338
    Registration Date:
    Jun. 05, 1945
    Register:
    Principal
    Mark Type:
    Trademark
    TM5 Common Status Descriptor:
    TM5 Common Status image

    LIVE/REGISTRATION/Issued and Active

    The trademark application has been registered with the Office.

    Status:
    The registration has been renewed.
    Status Date:
    Jan. 16, 2025
     

    Mark Information

    Mark Literal Elements:
    CHEERIOS
    Standard Character Claim:
    Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
    Mark Drawing Type:
    1 - TYPESET WORD(S) /LETTER(S) /NUMBER(S)

    Related Properties Information

    Claimed Ownership of US Registrations:
    199943, 282097, 350691, 393573, 378469
    Publish Previously Registered Mark:
    Yes
    Previously Registered Mark Publication Date:
    Jun. 15, 1948

    Goods and Services

    Note: The following symbols indicate that the registrant/owner has amended the goods/services:
    • Brackets [..] indicate deleted goods/services;
    • Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and
    • Asterisks *..* identify additional (new) wording in the goods/services.
    For:
    READY-TO-EAT CEREAL
    International Class(es):
    030
    U.S Class(es):
    046 - Primary Class
    Class Status:
    ACTIVE
    First Use:
    Jan. 09, 1945
    Use in Commerce:
    Jan. 09, 1945

    Basis Information (Case Level)

    Filed Use:
    Yes
    Currently Use:
    Yes
    Filed ITU:
    No
    Currently ITU:
    No
    Filed 44D:
    No
    Currently 44D:
    No
    Filed 44E:
    No
    Currently 44E:
    No
    Filed 66A:
    No
    Currently 66A:
    No
    Filed No Basis:
    No
    Currently No Basis:
    No

    Current Owner(s) Information

    Owner Name:
    GENERAL MILLS IP HOLDINGS II, LLC
    Owner Address:
    Number One General Mills Boulevard
    MINNEAPOLIS, MINNESOTA UNITED STATES 55426
    Legal Entity Type:
    LIMITED LIABILITY COMPANY
    State or Country Where Organized:
    DELAWARE

    Attorney/Correspondence Information

    Attorney of Record
    Attorney Name:
    Shelby K. Bruce
    Docket Number:
    60001US001
    Attorney Primary Email Address:
    trade.marks@genmills.com
    Attorney Email Authorized:
    Yes
    Correspondent
    Correspondent Name/Address:
    Shelby K. Bruce
    General Mills IP Holdings II, LLC
    Number One General Mills Blvd.
    Minneapolis, MINNESOTA United States 55426
    Phone:
    763-293-9440
    Correspondent e-mail:
    trade.marks@genmills.com
    Correspondent e-mail Authorized:
    Yes
    Domestic Representative - Not Found

    Prosecution History

    Date Description Proceeding Number
    Jan. 16, 2025 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
    Jan. 16, 2025 REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)
    Jan. 16, 2025 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
    Jan. 15, 2025 TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
    Dec. 30, 2024 POST REGISTRATION ACTION MAILED - SEC. 8 & 9
    Dec. 16, 2024 CASE ASSIGNED TO POST REGISTRATION PARALEGAL
    Sep. 06, 2024 TEAS SECTION 8 & 9 RECEIVED
    Jun. 05, 2024 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
    Jun. 07, 2023 TEAS CHANGE OF OWNER ADDRESS RECEIVED
    Jun. 07, 2023 TEAS CHANGE OF CORRESPONDENCE RECEIVED
    Jun. 07, 2023 ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
    Jun. 07, 2023 TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
    Jun. 07, 2023 APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
    Dec. 14, 2022 APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
    Dec. 14, 2022 TEAS CHANGE OF CORRESPONDENCE RECEIVED
    Dec. 14, 2022 TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
    Dec. 14, 2022 ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
    Dec. 14, 2022 TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
    Dec. 14, 2022 TEAS CHANGE OF OWNER ADDRESS RECEIVED
    Nov. 26, 2019 ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
    Nov. 26, 2019 TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
    Jan. 27, 2015 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
    Jan. 27, 2015 REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
    Jan. 27, 2015 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
    Jan. 27, 2015 CASE ASSIGNED TO POST REGISTRATION PARALEGAL
    Jan. 12, 2015 TEAS SECTION 8 & 9 RECEIVED
    Aug. 08, 2012 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
    Apr. 02, 2005 REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
    Apr. 02, 2005 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
    Apr. 02, 2005 ASSIGNED TO PARALEGAL
    Jan. 10, 2005 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
    Jan. 10, 2005 TEAS SECTION 8 & 9 RECEIVED
    Sep. 07, 1990 AMENDMENT UNDER SECTION 7 - PROCESSED
    Jun. 04, 1990 SEC 7 REQUEST FILED
    Jul. 02, 1985 REGISTERED AND RENEWED (SECOND RENEWAL - 20 YRS)
    Jan. 28, 1985 REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

    TM Staff and Location Information

    TM Staff Information - None
    File Location
    Current Location:
    PUBLICATION AND ISSUE SECTION
    Date in Location:
    Jan. 16, 2025