• Generated on:
    This page was generated by TSDR on 2026-10-23 06:32:44 EDT
    Mark:
    LUVS
    Trademark image
    US Serial Number:
    73056591
    Application Filing Date:
    Jun. 30, 1975
    US Registration Number:
    1060347
    Registration Date:
    Mar. 01, 1977
    Register:
    Principal
    Mark Type:
    Trademark
    TM5 Common Status Descriptor:
    TM5 Common Status image

    LIVE/REGISTRATION/Issued and Active

    The trademark application has been registered with the Office.

    Status:
    The registration has been renewed.
    Status Date:
    Jul. 16, 2026
     

    Mark Information

    Mark Literal Elements:
    LUVS
    Standard Character Claim:
    Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
    Mark Drawing Type:
    1 - TYPESET WORD(S) /LETTER(S) /NUMBER(S)

    Goods and Services

    Note: The following symbols indicate that the registrant/owner has amended the goods/services:
    • Brackets [..] indicate deleted goods/services;
    • Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and
    • Asterisks *..* identify additional (new) wording in the goods/services.
    For:
    DISPOSABLE DIAPERS
    International Class(es):
    005 - Primary Class
    U.S Class(es):
    005, 006, 018, 044, 046, 051, 052
    Class Status:
    ACTIVE
    First Use:
    Jun. 03, 1975
    Use in Commerce:
    Jun. 03, 1975

    Basis Information (Case Level)

    Filed Use:
    Yes
    Currently Use:
    Yes
    Filed ITU:
    No
    Currently ITU:
    No
    Filed 44D:
    No
    Currently 44D:
    No
    Filed 44E:
    No
    Currently 44E:
    No
    Filed 66A:
    No
    Currently 66A:
    No
    Filed No Basis:
    No
    Currently No Basis:
    No

    Current Owner(s) Information

    Owner Name:
    PROCTER & GAMBLE COMPANY, THE
    Owner Address:
    ONE PROCTER & GAMBLE PLAZA
    CINCINNATI, OHIO UNITED STATES 45202
    Legal Entity Type:
    CORPORATION
    State or Country Where Organized:
    OHIO

    Attorney/Correspondence Information

    Attorney of Record
    Attorney Name:
    Christian M. Habegger
    Docket Number:
    OH2007012572
    Attorney Primary Email Address:
    pgtmattorney.im@pg.com
    Attorney Email Authorized:
    Yes
    Correspondent
    Correspondent Name/Address:
    Christian M. Habegger
    THE PROCTER & GAMBLE COMPANY
    ONE PROCTER & GAMBLE PLAZA
    CINCINNATI, OHIO United States 45202
    Correspondent e-mail:
    pgtmattorney.im@pg.com pgtrademarks.im@pg.com sparks.td@pg.com
    Correspondent e-mail Authorized:
    Yes
    Domestic Representative - Not Found

    Prosecution History

    Date Description Proceeding Number
    Oct. 20, 2026 NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
    Oct. 01, 2026 AMENDMENT UNDER SECTION 7 - PROCESSED
    Sep. 21, 2026 CASE ASSIGNED TO POST REGISTRATION PARALEGAL
    Aug. 04, 2026 TEAS SECTION 7 REQUEST RECEIVED
    Jul. 16, 2026 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
    Jul. 16, 2026 REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
    Jul. 16, 2026 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
    Jul. 16, 2026 CASE ASSIGNED TO POST REGISTRATION PARALEGAL
    May 14, 2026 TEAS SECTION 8 & 9 RECEIVED
    Mar. 01, 2026 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
    Feb. 06, 2017 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
    Feb. 04, 2017 REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
    Feb. 04, 2017 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
    Feb. 04, 2017 CASE ASSIGNED TO POST REGISTRATION PARALEGAL
    Dec. 01, 2016 TEAS SECTION 8 & 9 RECEIVED
    Mar. 01, 2016 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
    Nov. 06, 2007 CASE FILE IN TICRS
    May 07, 2007 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
    May 07, 2007 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
    Apr. 05, 2007 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
    Apr. 05, 2007 TEAS SECTION 8 & 9 RECEIVED
    Apr. 21, 1997 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
    Feb. 25, 1997 REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
    Jul. 12, 1982 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

    TM Staff and Location Information

    TM Staff Information - None
    File Location
    Current Location:
    Historical data usage
    Date in Location:
    Oct. 01, 2026

    Assignment Abstract Of Title Information - Click to Load