• Generated on:
    This page was generated by TSDR on 2026-10-23 04:57:18 EDT
    Mark:
    SIMPLE TRUTH
    Trademark image
    US Serial Number:
    86780802
    Application Filing Date:
    Oct. 07, 2015
    US Registration Number:
    4964438
    Registration Date:
    May 24, 2016
    Filed as TEAS RF:
    Yes
    Currently TEAS RF:
    Yes
    Register:
    Principal
    Mark Type:
    Trademark
    TM5 Common Status Descriptor:
    TM5 Common Status image

    LIVE/REGISTRATION/Issued and Active

    The trademark application has been registered with the Office.

    Status:
    The registration has been renewed.
    Status Date:
    Jun. 08, 2026
    Publication Date:
    Mar. 08, 2016
     

    Mark Information

    Mark Literal Elements:
    SIMPLE TRUTH
    Standard Character Claim:
    Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
    Mark Drawing Type:
    4 - STANDARD CHARACTER MARK

    Goods and Services

    Note: The following symbols indicate that the registrant/owner has amended the goods/services:
    • Brackets [..] indicate deleted goods/services;
    • Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and
    • Asterisks *..* identify additional (new) wording in the goods/services.
    For:
    Almond flour; cookies; crackers; Frozen yogurt bars [ ; Sandwiches ]
    International Class(es):
    030 - Primary Class
    U.S Class(es):
    046
    Class Status:
    ACTIVE
    First Use:
    Aug. 04, 2013
    Use in Commerce:
    Aug. 04, 2013

    Basis Information (Case Level)

    Filed Use:
    Yes
    Currently Use:
    Yes
    Filed ITU:
    No
    Currently ITU:
    No
    Filed 44D:
    No
    Currently 44D:
    No
    Filed 44E:
    No
    Currently 44E:
    No
    Filed 66A:
    No
    Currently 66A:
    No
    Filed No Basis:
    No
    Currently No Basis:
    No

    Current Owner(s) Information

    Owner Name:
    The Kroger Co. of Michigan
    Owner Address:
    40399 Grand River Avenue
    Novi, MICHIGAN UNITED STATES 48375
    Legal Entity Type:
    CORPORATION
    State or Country Where Organized:
    MICHIGAN

    Attorney/Correspondence Information

    Attorney of Record
    Attorney Name:
    Laura C. Gustafson
    Docket Number:
    61148-443476
    Attorney Primary Email Address:
    sftrademarks@pillsburylaw.com
    Attorney Email Authorized:
    Yes
    Correspondent
    Correspondent Name/Address:
    Laura C. Gustafson
    Pillsbury Winthrop Shaw Pittman Llp
    P.O. Box 2824
    Calendar/Docketing Department
    San Francisco, CALIFORNIA United States 94126-2824
    Phone:
    415-983-6318
    Correspondent e-mail:
    sftrademarks@pillsburylaw.com
    Correspondent e-mail Authorized:
    Yes
    Domestic Representative - Not Found

    Prosecution History

    Date Description Proceeding Number
    Jun. 08, 2026 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
    Jun. 08, 2026 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
    Jun. 08, 2026 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
    Jun. 08, 2026 CASE ASSIGNED TO POST REGISTRATION PARALEGAL
    Apr. 03, 2026 TEAS SECTION 8 & 9 RECEIVED
    May 24, 2025 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
    Feb. 06, 2022 NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
    Feb. 06, 2022 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
    Jan. 27, 2022 TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
    Jan. 17, 2022 PROOF OF USE INTERIM ACTION ISSUED
    Jan. 12, 2022 TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
    Jul. 12, 2021 OFFICE ACTION ISSUED POU1
    Jul. 08, 2021 CASE ASSIGNED TO POST REGISTRATION PARALEGAL
    Jun. 24, 2021 TEAS SECTION 8 & 15 RECEIVED
    May 24, 2021 COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
    May 24, 2016 REGISTERED-PRINCIPAL REGISTER
    Mar. 08, 2016 OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
    Mar. 08, 2016 PUBLISHED FOR OPPOSITION
    Feb. 17, 2016 NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
    Jan. 22, 2016 APPROVED FOR PUB - PRINCIPAL REGISTER
    Jan. 21, 2016 ASSIGNED TO EXAMINER
    Oct. 13, 2015 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
    Oct. 10, 2015 NEW APPLICATION ENTERED

    TM Staff and Location Information

    TM Staff Information - None
    File Location
    Current Location:
    PUBLICATION AND ISSUE SECTION
    Date in Location:
    Jun. 09, 2026

    Assignment Abstract Of Title Information - Click to Load